The 4-Step Social Media Content Strategy

By Paul Chaney

In a crowded online marketplace where smaller retailers are forced to vie against large ones, creating useful content is one way to garner consumer attention and trust. This is especially true when it comes to attracting prospects in social media.

9 social media do’s and don’ts to remember for your next campaign

By Anton Koekemoer

An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as easy as that, everyone will have success on the social web.