As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by “humanizing” a product or service to actually connect and reach that goal. Social media has indeed evolved as a primary means for more customer-brand interaction and Twitter reports that over half their users follow six or more brands. Good news for us, right?
By Tom Crawshaw
It’s important to approach social media and indeed any form of marketing with a proper defined strategy. This is why I’ve put together the 6 Steps to Social Media Success. If you have been using social media for your brand or business but just feel like you’re treading water and havn’t seen the magical riches you may have heard about, then my 6 Steps to Social Media Success will give you the focus and strategy that you need to WIN BIG!
Social media agency | FreshNetworks London
I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.