As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by “humanizing” a product or service to actually connect and reach that goal. Social media has indeed evolved as a primary means for more customer-brand interaction and Twitter reports that over half their users follow six or more brands. Good news for us, right?
As the former dark horse of the marketing world (I think we’re past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it’s just kind of hard to keep up to date on what’s really going on with social media.
So I donned my walrus mustache and beret (any Mythbusters fans out there?) and drudged up some of the most common social media myths out there … so I could officially bust them in this blog post. Let’s dive in to some social media myths we’ve all probably heard around the water cooler, and explain why they are now all officially BUSTED!
By Tom Crawshaw
It’s important to approach social media and indeed any form of marketing with a proper defined strategy. This is why I’ve put together the 6 Steps to Social Media Success. If you have been using social media for your brand or business but just feel like you’re treading water and havn’t seen the magical riches you may have heard about, then my 6 Steps to Social Media Success will give you the focus and strategy that you need to WIN BIG!