Being in Social Media Management, we have found that one of the most commonly asked questions when we tell people what we do, we are odten left with a “huh?” expression that we had maybe just explained that apples are in fact giant pillow that are from the planet of newspapers… Yeah, the expression conveys all that. Anyway, we digress. Basically, we often have to follow up our response to the generic “What do you do?” with a lengthy description of what Social Media Management entails and more importantly what is in it for a company or brand to have an online presence on social media.
As social media marketers and community managers, our main goal is to get our audiences talking and interacting with the brands we represent. We preach a lot about crafting a brand personality by “humanizing” a product or service to actually connect and reach that goal. Social media has indeed evolved as a primary means for more customer-brand interaction and Twitter reports that over half their users follow six or more brands. Good news for us, right?
Social media is changing everything. How we communicate, do business and read our news.
An important rule that you should always be aware of when you are busy with a social media campaign is that it takes quite a lot of time and effort to get good results. As with most business strategies, success doesn’t happen overnight or with a simple push of a button. If it was as easy as that, everyone will have success on the social web.
As the former dark horse of the marketing world (I think we’re past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it’s just kind of hard to keep up to date on what’s really going on with social media.
So I donned my walrus mustache and beret (any Mythbusters fans out there?) and drudged up some of the most common social media myths out there … so I could officially bust them in this blog post. Let’s dive in to some social media myths we’ve all probably heard around the water cooler, and explain why they are now all officially BUSTED!
By Tom Crawshaw
It’s important to approach social media and indeed any form of marketing with a proper defined strategy. This is why I’ve put together the 6 Steps to Social Media Success. If you have been using social media for your brand or business but just feel like you’re treading water and havn’t seen the magical riches you may have heard about, then my 6 Steps to Social Media Success will give you the focus and strategy that you need to WIN BIG!
Social media agency | FreshNetworks London
I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.